The key symbol of Prudential, and where the name of the company is taken from is the figure of Lady Prudence. Since the foundation of the company in 1848, Lady Prudence has provided a strong visual association. This figure represents one of the four cardinal virtues and signifies wise conduct. She always appears with an arrow, a snake and a mirror.
The meaning behind the symbols:
An Arrow
the confident sign of the skilled marksman
A Snake
the symbolic representation of wisdom
A Mirror
signifying the ability to see oneself as one really is
